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Wizards expects MTG Lord of the Rings to outsell common units

Wizards of the Coast president Cynthia Williams says Universes Past crossovers with different manufacturers would be the key to Magic: The Gathering’s future development. At Hasbro’s 2022 Investor Day presentation on Tuesday, she stated “Magic is on fireplace proper now” and introduced goals to make Magic: The Gathering into Wizards’ first model price $1 billion. The important thing to her plan? Sustain tabletop development by way of additional Universes Past merchandise.

“Now we have plans to proceed this development of Magic by partnering with among the greatest names in leisure to achieve a whole bunch of tens of millions of latest followers by way of our Universes Past product,” she says.

It appears Wizards is stepping issues up just about instantly. The Transformers playing cards exhibiting up in The Brothers’ Conflict had been revealed solely final week, however two extra Universes Past merchandise had been unveiled throughout Hasbro’s presentation: crossovers with the online game franchises Closing Fantasy and Murderer’s Creed. Each shall be exhibiting up on Magic playing cards in 2024.

MTG 2023 release schedule - gandalf from lord of the rings standing before a balrog on a mountain.

It looks as if the MTG Warhammer 40k decks have been promoting like hotcakes, and Williams says she expects MTG Lord of the Rings to promote higher than 2023’s common units. “We anticipate this to be one in every of our greatest units ever, with even better income and profitability potential than our different tentpool units,” she instructed buyers on Tuesday.

Need to know which releases the president thinks Lord of the Rings will outstrip? Right here’s the complete MTG 2023 launch schedule.

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