This week the U.S. Patent and Trademark Office (USPTO) published three key trademark applications. The first is for “Apple Studios” which covers content for the Apple TV+ streaming service. The second covers “Apple Developer Academy.” The trademark is in context with Apple being in partnership with the Michigan State University in Detroit. The third trademark covers “macOS Ventura” introduced at WWDC22 earlier this month.
This week the Hong Kong Patent and Trademark Office published Apple’s trademark application #305986919 for “Apple Studios” covering multimedia content such as films, television programs, sporting events, games and much more for Apple TV+.
Apple filed their trademark under International Class 041 covering: “Presentation of multimedia entertainment content, namely, providing online computer games, electronic games, interactive games and video games; providing non-downloadable computer games, electronic games, interactive games and video games; arranging, organizing, conducting, and presenting concerts, live performances, entertainment special events, arts and cultural events, theatrical entertainment, competitions, contests, fairs, festivals, exhibitions, expositions, and sporting events; development, production, distribution, and presentation of radio programs, television programs, motion pictures, films, multimedia entertainment content, and sound recordings; providing ongoing television, radio, audio, video, podcast, and webcast programs; providing entertainment, sports, music, informational, news, and current events programming by means of telecommunications networks, computer networks, the Internet, satellite, radio, wireless communications networks, television, and cable television; providing information, schedules, reviews and personalized recommendations of educational programs, entertainment, music, books, motion pictures, films, theatre, arts and cultural events, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions, and sporting events; publication and presentation of reviews, surveys, and ratings, and providing interactive websites and computer applications for the posting and sharing of reviews, survey, and ratings relating to educational programs, music, books, entertainment, motion pictures, films, theatre, arts and cultural events, concerts, live performances, competitions, fairs, festivals, exhibitions, expositions, and sporting events; providing non-downloadable pre-recorded audio, video and multimedia content; entertainment services in the nature of development, creation, production, distribution, and post-production of motion pictures, podcasts, television shows, and multimedia entertainment content; production of television shows, podcasts, radio programs, films and movies; providing television shows, films and movies via streaming and video-on-demand service; providing online non-downloadable video clips and other multimedia digital content containing audio, video, artwork, and text from and related to television programs, movies, and films.
Figurative Trademark: Apple Developer Academy
Days after WWDC22, the U.S. Patent and Trademark Office published Apple’s figurative trademark application #3 97456149 for Apple “Developer Academy” as presented below that covers education services and more.
Apple filed their trademark under International Class 041 covering: “Education services; arranging and conducting educational and training courses in the fields of computer application development, computer programming, computer coding, software development, software design, website design, website development, entrepreneurship, business administration, professional skills, project management, and career development; education services, namely, mentoring in the fields of business administration, software development, professional development, and entrepreneurship.”
Apple’s “Specimen” to USPTO
The U.S. Patent Office defines a specimen as being an example of how a company is actually using their trademark in the marketplace with the goods or services in their application. It’s what consumers see when they are considering whether to purchase goods or subscribe to services that Apple provides in connection with their trademark.
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The U.S. Patent and Trademark Office published Apple’s trademark application #97444382 for Apple “macOS Ventura” under International Class 009 covering: “Downloadable computer operating software.”