The expansion can be paced by digital media and promoting via deeper penetration of the web and cell gadgets within the home market, together with conventional media, which can maintain their regular development, the report stated.
TV promoting is anticipated to achieve over Rs 43,000 crore by 2026. It should make India the fifth-largest TV promoting market globally, after the US, Japan, China and the UK.
The Indian media and leisure trade is anticipated to be round Rs 3.14 crore in 2022, registering an general development of 11.4 per cent, as per the PwC’s International Leisure & Media Outlook 2022-2026.
India’s OTT Video companies are anticipated to grow to be a Rs 21,031 crore trade within the subsequent 4 years by 2026, wherein Rs 19,973 crore would come from subscription-based companies and Rs 1,058 crore from Transactional VOD (video on demand).
“It’s subscription companies which can be driving this fast development, accounting for 90.5 per cent of income in 2021 and set to account for 95 per cent in 2026,” it stated.
The inhabitants measurement and widespread use of mobile-led Web video will underpin fast development within the OTT market over the forecast interval. Particularly, uptake of 5G will allow low-latency companies reminiscent of OTT video streams, enormously boosting the sector.
“As infrastructure improves in the long run, the size and variety of the inhabitants will lend itself to a variety of platforms,” the report added.
TV promoting would develop as much as Rs 43,568 crore in 2026 from Rs 35,270 crore in 2022, registering a development of 23.52 per cent.
“After a number of years of fast enlargement, India’s TV promoting market was hit by the COVID-19 recession in 2020, inflicting a ten.8 per cent decline over the 2019 ranges. This proved to be a short lived setback. With the nation’s return to financial development in 2021, this phase grew by 16.9 per cent to Rs 32,374 crore,” it stated.
India’s web promoting market is ready to extend at a 12.1 per cent CAGR to achieve Rs 28,234 crore by 2026.
“Given India’s mobile-first Web entry market, the cell sector dominates the nation’s Web promoting market, accounting for 60.1 per cent of complete income in 2021, rising to 69.3 per cent by 2026,” the report stated, including that “show promoting dominates the cell sector, accounting for 90.7 per cent of income in 2021 although its share will fall to 88.9 per cent of the entire in 2026”.
The ‘Music, Radio & Podcast’ phase grew by 18 per cent in 2021 to Rs 7,216 crore and is ready to rise 9.8 per cent CAGR to achieve Rs 11,536 crore by 2026.
“India’s Recorded Music trade (which is a key sub-segment) is making regular progress at a CAGR of 13.6 per cent, due to streaming fashions,” it stated.
India’s Video video games and esports income is estimated to achieve Rs 37,535 crore by 2026, growing at an 18.3 per cent CAGR.
“Whereas nonetheless a reasonably small marketplace for the nation’s measurement and inhabitants, India is the third fastest-growing video video games market on the earth, after Turkey and Pakistan. India’s video video games market is predominantly geared in direction of social/informal gaming. With income of Rs 13,244 crore, social/informal gaming made up 83.9 per cent of India’s complete video video games and esports income in 2021,” the PwC report stated.
The Indian cinema trade is anticipated to garner a income of round Rs 16,198 crore by 2026, of which Rs 15,849 can be Field workplace income and the remainder Rs 349 crore from promoting, the report added.
“India is the third-biggest market globally by way of admissions after China and the US in 2021 and is ready to develop on the highest development charge amongst all of the segments at a staggering 38.3 per cent CAGR within the forecast interval to achieve Rs 16,198 crore by 2026.
“In 2021, greater than 379 million cinema tickets have been bought in India, a wholesome improve year-on-year on the 278 million admissions in 2020 (and better than the 226 million admissions within the US in 2020) although that had been an enormous (85.4 per cent) drop in comparison with the 1.9 billion tickets bought pre-pandemic,” it stated.
India will see a rise in complete newspaper income at a 2.7 per cent CAGR from Rs 26,378 crore in 2021 to Rs 29,945 crore in 2026.
“India, which can leapfrog each France and the UK to grow to be the fifth-biggest newspaper market by 2026, will even be the one nation to develop complete newspaper print income constantly throughout the five-year forecast interval. India will even be the one nation on the earth to develop each day print newspaper copy gross sales (by quantity) throughout the forecast interval,” the PwC report stated.
The rise at a 1.3 per CAGR – to a median of 139 million each day common print newspaper gross sales in 2026, one-third of the worldwide each day complete will imply that India will overtake China as the most important world marketplace for print version readership in 2025.
PwC India Companion and Chief Leisure & Media – Rajib Basu stated the outlook for the trade for the subsequent few years is sort of distinctive.
“There’s an thrilling tempo of development of digital media and promoting led by the deeper penetration of web and cell gadgets in our market. On the identical time, conventional media will maintain their regular development charge over the subsequent few years. We will see a really totally different profile of media and entertainment-related companies and income fashions rising within the digital house as soon as we’ve got the rollout of 5G,” he famous.
(Solely the headline and film of this report could have been reworked by the Enterprise Commonplace employees; the remainder of the content material is auto-generated from a syndicated feed.)