FF7 Remake is currently $50/£50 on Steam (and $70/£70 from next month)
Square Enix has released Final Fantasy 7 Remake Intergrade on Steam – and consumers only have a few weeks to purchase it for less than its $70/£70 base price.
Intergrade’s new Steam page confirms that Square Enix is offering a 29% launch discount until July 7, which temporarily takes the game’s price down to $49.69/£49.69. However, according to SteamDB, the UK pricing is still nearly 30% above Valve’s recommended pricing for the title.
FF7 Remake Intergrade remains $70/£70 on the PlayStation Store, where it debuted a year ago, and also on the Epic Games Store, where it arrived in December 2021.
Final Fantasy VII Remake Intergrade PC trailer
The Steam version was announced as part of a FF7 25th anniversary stream on Thursday.
Square Enix was one of the first major publishers to bring $70 game pricing to PC, which started rolling out broadly with the launch of PS5 and Xbox Series X|S consoles. Intergrade PC was released at the price point last year, and the upcoming Forspoken is also available to pre-order at $70 on Steam.
Sony Interactive Entertainment CEO Jim Ryan has previously defended the company’s decision to price select first-party PS5 games at $70, such as Demon’s Souls and Marvel’s Spider-Man: Miles Morales Ultimate Edition.
Asked by The Telegraph if he considered $70/£70 to be a fair price for a video game, PlayStation boss Ryan said: “Yes, yes, I do. If you measure the hours of entertainment provided by a video game, such as Demon’s Souls compared to any other form of entertainment, I think that’s a very straightforward comparison to draw.”
Other publishers have also decided to increase software prices for some of their next-gen games, including Take-Two with NBA 2K21 and Activision with Call of Duty.
The CEO of Rockstar’s parent company Take-Two has repeatedly stated that he believes that consumers are “ready” for $70 game pricing.
NBA 2K21 was the first next-gen game to be officially priced at $70. When the price was announced last summer, Take-Two boss Strauss Zelnick defended the decision, saying: “We think with the value we offer consumers…and the kind of experience you can really only have on these next-generation consoles, that the price is justified.”